01Routes

White label, turnkey or custom

Which casino platform route fits you. Same platform underneath. The white label vs turnkey casino platform decision is about licence, capital, control and what you want to own in three years. This page puts the three routes side by side so you can make that call before the first meeting.

Compare the routes ↓Request a demo

White label8–12 weeksimplementation

Turnkey6–9 monthsimplementation

Custom6–12 monthsimplementation

Timelines are our implementation time from a signed agreement; the calendar date depends on contracts with PSPs, studios and licence authorities.

02Three routes

Three routes, one platform.

Same engine on every route. What changes is who holds the licence, where the platform runs and how you pay for it.

Fastest routeRoute A

White label casino

Your brand on our platform, operating under a partner's licence. We run infrastructure, content and payments; you run marketing and players.

Licence: partner's
Implementation: 8–12 weeks
Model: setup fee + rev share

White label details → Route B

Turnkey platform

Deployed under your own licence, in your cloud or data centre. Full data ownership and control; we build, hand over and support.

Licence: yours
Implementation: 6–9 months
Model: project fee + support

Turnkey details → Route C

Custom development

A platform built to your specification on our core, or features that do not exist yet. For operators with a product team and a roadmap of their own.

Licence: yours
Implementation: 6–12 months
Model: development budget + support

Development details →

03Comparison

What actually differs between the three routes.

White label, turnkey and custom, side by side. Timelines are our implementation time from a signed agreement. This is our implementation time, counted from a signed agreement and completed KYC. The calendar date depends on how fast contracts with payment providers and game studios are signed under the licence: that part is outside our control and usually sets the pace.

Criterion	White label	Turnkey	Custom development
Licence holder	Licensed partner; you operate the brand under their licence	You; we prepare the technical documentation for the application	You
Implementation time	8–12 weeks from signed agreement; PSP and studio contracts set the date	6–9 months; licence approval and contracts set the date	6–12 months; scope and licence set the date
Upfront cost basis	Setup fee; the lowest of the three	Project fee for deployment, integration and handover	Development budget by scope, plus deployment
Ongoing cost basis	Revenue share; scales with NGR	Fixed support contract; your own hosting and third-party fees	Support contract; your own hosting, content and PSP contracts
Infrastructure & data	Platform1-managed, hosted with ISO 27001-certified cloud providers; player data under the partner licence	Your cloud or data centre; full data ownership and residency control	Your cloud or data centre; full data ownership
Customisation	Themes, brand assets, bonus and CRM configuration, content and payment mix	Custom front-end, bonus logic, reporting, integrations and modules on our core	Anything, including new modules and source-level changes
Regulated EU markets	Usually not; they require the operator's own licence	Yes, deployed under your national licence	Yes, under your national licence
Best for	First brand, market test, affiliates and marketers turning operator	Regulated markets, data-residency rules, operators who want ownership	Operators with a product team and requirements the standard platform does not cover
Exit & ownership	Brand and player relationship are yours; platform and licence are not. Migration to turnkey: 10–16 weeks	Platform runs in your environment under your licence; you keep it if the contract ends	You own the delivered code under the development agreement

White label vs turnkey in detail →Buying vs licensing a platform →All B2B solutions →

04How to decide

Four questions that settle it on the first call.

Most operators know the answer after these four. If you are unsure, start with white label; the move to turnkey is a migration we plan for, not a restart.

Does your target market require you to hold the licence?

Most EU/EEA national regimes do, and several require in-country hosting. That rules out white label and points to turnkey. For Curaçao, Anjouan or Kahnawake, either route works.

Yes → turnkey · No → either

Lower upfront cost, or lower cost at scale?

Revenue share keeps the entry cost down; a fixed support contract costs less once GGR is stable. Model both against your two-year plan before choosing.

Upfront → white label · At scale → turnkey

Who needs to own the data and the platform?

If investors, a bank, a regulator or your own exit plan require platform ownership and data residency, choose turnkey. If the brand and the player base are what you are building, white label is enough.

Ownership required → turnkey

How far from the standard product is your idea?

Theme and configuration changes fit white label. A custom front-end and integrations fit turnkey. New product mechanics need custom development on the core.

New mechanics → custom

Talk it through with an engineer →Licence routes and what they require →Launching from the Americas →

05Included on every route

The platform modules do not change with the route.

10,000+ games, 100+ payment methods and 20+ languages are available whichever way you launch. What changes is who holds the licence and where the modules run.

Part	Module	What it does	Routes
P1-01	Player account & wallet	Registration flows, KYC states, multi-currency wallets, limits, self-exclusion and audit log.	WL · TK · Custom
P1-02	Game aggregation	Single integration to 10,000+ games from 100+ studios via aggregation partners; lobby management and game-level reporting.	WL · TK · Custom
P1-03	Bonus & CRM engine	Deposit and free-spin bonuses, wagering rules, tournaments, cashback, segments and triggered campaigns.	WL · TK · Custom
P1-04	Payments & risk	Cascading PSP routing, manual and automatic withdrawal approval, velocity rules and fraud flags.	WL · TK · Custom
P1-05	Back office & reporting	Role-based admin, real-time GGR/NGR, provider reconciliation, regulator-ready exports.	WL · TK · Custom
P1-06	Affiliate & acquisition	Built-in affiliate tracking with postbacks, or integration with your existing affiliate software.	WL · TK · Custom
P1-07	Support & SLA	99.9% uptime target, 4 hours critical response, 24/7 monitoring, service credits if we miss it. Inside the revenue share on white label; a support contract on turnkey and custom.	WL · TK · Custom

Casino platform & back office →Game aggregation →Support & SLA →

06Crypto on any route

A crypto cashier is a configuration, not a fourth route.

Crypto-only, hybrid fiat and crypto, or a crypto add-on to a running brand: all three cashier models are available on white label, turnkey and custom, under the same licence rules.

Assets

BTC, ETH, USDT, LTC and stablecoins

Through licensed custodial or non-custodial gateways. Platform1 never custodies funds or keys.

Content

Provably-fair, crash and instant games

From Spribe, Turbo Games, Smartsoft and others, alongside the standard slots and live catalogue.

Implementation

10–14 weeks on white label

Gateway onboarding adds its own KYC cycle to the white label plan. On turnkey, plan for 6–9 months.

Compliance

A gaming licence is still required

Crypto changes the payment rail, not the legal status of the activity. KYC thresholds and travel rule apply as the licence specifies.

Crypto casino solution in full →Fiat cashier under a white label →AML policy →

07Questions

Straight answers.

The questions we hear on every first call about white label versus turnkey. If yours is not here, book a 30-minute call and ask the engineers directly.

Book a 30-minute call

Which route should a first-time operator choose?

Usually white label. It needs the least upfront capital, our implementation takes 8–12 weeks and it lets you test a market before committing to your own licence. If the first brand works, moving to turnkey later is a planned migration, not a rebuild.

Can I start on white label and move to turnkey later?

Yes. Both routes run on the same platform, so player accounts, balances, KYC states, bonus history and affiliate data migrate in a planned cut-over, typically 10–16 weeks. What changes is the licence, the hosting and the commercial model. See migration & integration.

When is turnkey the only option?

When a regulator requires the operator to hold its own licence and keep player data in-country, when your investors or bank require platform ownership, or when you need customisation that a shared white label platform cannot offer. Most EU/EEA national markets fall into the first case.

How do the costs of white label and turnkey compare?

White label is setup fee + revenue share, so the upfront amount is lower and the ongoing cost scales with revenue. Turnkey is a project fee plus a fixed support contract, so the upfront amount is higher and the ongoing cost does not scale with GGR. Custom development adds a development budget on top. Quoted per project after a scoping call. No hidden fees, no spots, no countdowns.

Does the platform differ between the routes?

No. The back office, wallet, bonus engine, aggregation and reporting are the same on every route. The difference is who holds the licence, where the platform runs, how much you can customise and what you own at the end.

08Next step

Three routes
One platform

Not sure which route? Bring your market.

Bring your market and we will tell you. A walkthrough of the platform, or an itemised quote for the route that fits: licence options for your target country, a realistic timeline and the cost basis. No slide deck.

Request a demo Request a quote [email protected]

Reply within one business day · or book a 30-minute call