01Specification
Player acquisition & affiliates
Affiliate programme and acquisition tooling built into the platform. We are a platform company, not an agency. What we do for player acquisition is make sure the tooling works: a casino affiliate program that pays correctly, a bonus engine that does what the promotion says, segments your CRM can act on, and a front-end that search engines can read. Campaigns are yours or your agency's.
- Affiliate tracking with postbacks built in
- Bonus engine and CRM segments configured at launch
- GA4, GTM and server-side tracking with a documented data layer
- No ranking or revenue guarantees
Index → Included · Affiliate programme · What we do not promise · Request a demo
02Included at platform level
What is already in the platform when you launch.
Included at platform level, parts list. These are configured during the launch plan, not sold as extras. Your marketing team gets working tools from the soft launch onwards.
Affiliates
CPA · rev share · hybrid
Tracking
Postbacks · GA4 · server-side
CRM / Bonus
Segments · triggers · wagering
Players
Registration · FTD · retention
| Part | Tool | What it does | Fitted |
|---|---|---|---|
| MKT-01 | Affiliate tracking with postbacks | Tracking links, player attribution, server-to-server postbacks for registration, first deposit and qualifying activity. Affiliate dashboard with commission statements. | Day 1 |
| MKT-02 | Promo and bonus engine | Deposit bonuses, free spins, cashback, tournaments, bonus codes and wagering rules. Configured per market and per segment so promotions match what the campaign promises. | Day 1 |
| MKT-03 | CRM segments | Segments by deposit behaviour, game preference, lifecycle stage and value, with triggered campaigns to your email, SMS and push providers. | Launch plan |
| MKT-04 | SEO-ready front-end | Server-rendered pages, clean URLs, editable titles and meta, structured data, hreflang for multi-language sites, Core Web Vitals handled at platform level. | Day 1 |
| MKT-05 | GA4, GTM and server-side tracking | GA4 and GTM with a documented data layer, server-side event forwarding for conversions and ad platforms where their policies allow gambling traffic. | Launch plan |
| MKT-06 | Acquisition reporting | Cost and value by affiliate, campaign and market in the back office: registrations, FTDs, bonus cost, NGR, without exporting to spreadsheets. | Day 1 |
03Casino affiliate program setup
A programme affiliates can trust and you can audit.
Affiliates judge a programme on whether tracking is reliable and statements are paid on time. Both are configuration decisions made before launch, and we make them with you.
| Line | Area | Decided by | What we configure |
|---|---|---|---|
| 01 | Structure | You · before launch | Programme terms, tiers, sub-affiliates, approval workflow for new affiliates and per-market or per-brand programmes if you run several. |
| 02 | Commission models | You · per deal | CPA, revenue share or hybrid, set per affiliate or deal. Negative carryover, minimum-deposit qualification, admin fees and bonus cost deductions defined explicitly in the configuration. The commercial terms are yours; we configure what you decide. |
| 03 | Postbacks | Platform1 · at launch | Server-to-server postbacks on registration, first deposit, qualified deposit and custom events, with retries and a log affiliates can check against their own tracking. |
| 04 | Fraud rules | Together · at launch | Duplicate-account detection, velocity and device checks, holds on commissions until activity qualifies, manual review queue for suspicious traffic. |
| 05 | Existing software | Your choice | If you already run a third-party affiliate platform, we integrate with it rather than replace it. Affiliates keep their logins and statements. |
04Acquisition foundations
What campaigns land on.
Traffic is wasted when the landing page is slow, the payment method is unfamiliar or the app is not there. These are built with the platform, so they are ready before the first campaign.
Landing pages
Campaign and affiliate landing pages with bonus codes, tracking parameters and A/B variants, editable by your team in the back office.
Geo targeting
Content, promotions, languages and currencies by country. Players see the lobby and offers configured for their market.
Payment localisation
Local methods first in the cashier for each market: PIX, SPEI, Interac, UPI, mobile money, local wallets and cards through licensed PSPs.
App and PWA
Installable progressive web app with push notifications; native app wrappers where the market and store policies allow.
05What we do not promise
Three things to know before you plan acquisition.
We would rather lose a deal than set expectations the market will not meet.
No ranking or revenue guarantees
Search positions, player numbers and revenue depend on your markets, budget, brand and execution. We make the platform technically sound and measurable. We do not forecast outcomes we do not control.
Ad networks restrict gambling
Google, Meta and most app stores restrict gambling advertising by market and licence, and policies change. We set up tracking so that it works where you are allowed to advertise; getting the account approved is between you, your licence and the network.
No media buying, no content production
We do not write articles, buy traffic or manage affiliates day to day. We make sure every one of those activities has working tooling behind it.
06Working with agencies
We integrate with your agency, and can introduce one.
Most operators we work with have an in-house marketing lead and one or more agencies for SEO, media or affiliate management. Our job is to make their work measurable and their requests quick to implement.
Access and tooling
- Agency access to the back office with role-based permissions: promotions, content and reporting without touching payments or player data
- Documented data layer, API and webhooks so the agency's tooling plugs in without custom work
- Bonus and landing-page changes handled by your team in the back office; platform changes go through the support channel with the SLA
Introductions and reporting
- Introductions to affiliate managers, SEO and media partners we have worked with, with no commission to us and no obligation to use them
- Monthly report that separates platform metrics from campaign metrics, so each party is judged on what it controls
- One support channel for the agency's technical questions, answered by the engineers who run the platform
07Questions
What marketing leads ask us.
Acquisition questions. Bring your marketing lead or agency to the call.
Book a 30-minute callDo you run marketing campaigns for operators?
Is affiliate tracking included or a separate product?
Which commission models does the affiliate programme support?
Can you guarantee search rankings or a number of players?
08Get a quote
Affiliates
Tooling setup
See the tooling, then get a quote for the setup.
See the affiliate and bonus tooling, then get a quote for the setup. A walkthrough of tracking, postbacks, promotions and segments on a demo brand, with your marketing lead on the call. Then a written scope for the affiliate programme and tracking setup, with what is included in the platform and what is quoted separately.
- Reply within one business day, from an engineer
- Scope for affiliate programme, tracking and CRM setup
- Integration plan if you already run affiliate software
- NDA on request, no newsletters